Privacy policy

PRIVACY POLICY

Last updated: 07/01/26

This Privacy Policy describes how Total BMX Store (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from totalbmx.com (the “Site”).

SECTION 1 – WHAT INFORMATION DO WE COLLECT?

When you purchase something from our store, we collect personal information you provide to us, including but not limited to:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by third-party providers)

When you browse our store, we automatically collect certain information about your device, including:

  • Internet Protocol (IP) address

  • Browser type and version

  • Time zone

  • Cookies installed on your device

  • Pages viewed and referring URLs

Email marketing (if applicable):
With your consent, we may send you emails about our store, new products, promotions, and other updates. You may opt out at any time.

SECTION 2 – LEGAL BASIS FOR PROCESSING & CONSENT

We process your personal information under the following legal bases:

  • Performance of a contract (to fulfil orders and provide services)

  • Consent (for marketing communications and cookies where required)

  • Legal obligation (tax, accounting, fraud prevention)

  • Legitimate interests (improving our services, website analytics, and security)

How do you give consent?

By providing personal information to complete a transaction, verify payment, place an order, arrange delivery, or make a return, you consent to our collecting and using it for that specific purpose.

If we ask for your personal information for a secondary purpose (such as marketing), we will ask for your explicit consent or give you the option to decline.

How do you withdraw consent?

You may withdraw your consent at any time by contacting us at:

Email: info@totalbmx.com
Mail:
Total BMX Store
51 Woodland Vale Road
East Sussex
TN37 6JJ
United Kingdom

SECTION 3 – DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information if:

  • Required to do so by law or regulatory request

  • You violate our Terms of Service

  • It is necessary to protect our legal rights, property, or safety

SECTION 4 – SHOPIFY

Our store is hosted on Shopify Inc., which provides the e-commerce platform allowing us to sell our products and services.

Your data is stored through Shopify’s data storage, databases, and applications. Shopify stores your data on secure servers protected by firewalls and industry-standard security measures.

Payments

If you choose a direct payment gateway, your payment data is encrypted and processed in compliance with the Payment Card Industry Data Security Standard (PCI-DSS).
We do not store full credit card details on our servers.

For more information, please review Shopify’s Privacy Policy and Terms of Service on their website.

SECTION 5 – THIRD-PARTY SERVICES

Third-party providers we use will only collect, use, and disclose your information to the extent necessary to perform services on our behalf (e.g. payments, shipping, analytics, email delivery).

Some providers may be located outside the UK or EU. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses.

Once you leave our website or are redirected to a third-party site or application, you are no longer governed by this Privacy Policy.

Links

We are not responsible for the privacy practices of other websites and encourage you to read their privacy policies.

Analytics

We use tools such as Google Analytics to understand how visitors use our site. This information is anonymised where possible and used to improve performance and user experience.

SECTION 6 – SECURITY

We take reasonable precautions and follow industry best practices to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

All sensitive information is encrypted using SSL technology, and we comply with PCI-DSS requirements along with additional security standards.

SECTION 7 – COOKIES

We use cookies and similar technologies to operate our store, improve functionality, and analyse performance.

Cookies may include:

  • Session cookies (necessary for site operation)

  • Analytics cookies (performance and usage insights)

  • Preference cookies (remembering settings)

You can manage or disable cookies through your browser settings. For users in the UK/EU, cookie consent is handled through our cookie banner.

SECTION 8 – YOUR RIGHTS (UK & EU)

If you are located in the UK or European Economic Area, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact us using the details below.

SECTION 9 – DATA RETENTION

We retain personal information only as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes.

SECTION 10 – AGE OF CONSENT

By using this site, you confirm that you are at least the age of majority in your country or that you have consented to allow any minor dependents to use this site.

SECTION 11 – CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in practices, legal requirements, or operational reasons. Updates take effect immediately upon posting.

If material changes are made, we will notify users via the website.

QUESTIONS & CONTACT INFORMATION

To access, correct, amend, delete your personal information, or for privacy-related questions or complaints, contact:

Email: info@totalbmx.com
Mail:
Total BMX Store
Attn: Privacy Compliance Officer
51 Woodland Vale Road
East Sussex
TN37 6JJ
United Kingdom